The love story includes album covers, product endorsements, the song “My Adidas” and that moment when Run DMC held up an adidas shoe in front of 40,000 people at a concert.Ĩ. And we’re talking about the foundation of modern rap. adidas wrote Hip-Hop history with both Run DMC and the Beastie Boys. And keep in mind that at the Olympics in 1972, 78% of competing athletes wore adidas – and 1984 even 89%!ħ. American sprinter Jesse Owens won four gold medals in Dassler-made shoes in the 1936 Olympics. If you look at founder Adi Dassler you can go all the way back to the 1930s. The Three Stripes have written sports history. Many sneakers that go back half a century still have a solid following today.Ħ. The brand has created classics in different fields such as the Gazelle, the Superstar, the Samba and more even before Nike was officially founded. Decades before Nike rolled out their first running shoes, adidas was already innovating and writing sports history. It has the most and best classics in the archive. No invented marketing story, no expensive design study, just three stripes on the side of a shoe – incredible.ĥ. Yes indeed, originally the Three Stripes were added to the upper to hold the shoe together and provide stability.
Three Stripes – the only logo with a function. Again, innovation and the spirit of the founder at work.Ĥ. Why did they win? Because Adi Dassler provided the winning shoes for the match against Hungary. War-ridden Germany as the underdog gains confidence and wins the 1954 FIFA World Cup. If you visit adidas today, this is the spirit you will see.ģ.
He was obsessed and the fruits of his labor are beyond impressive. He was quick in discovering flaws and experimented with new technologies.
No other founder in sports history has understood the needs of athletes better than he did. The man was a cobbler and an avid athlete himself. Think of it this way: All his life, Adi Dassler wanted to build the best equipment for athletes possible. The memorabilia from sports history alone could fill an entire museum – and is no doubt the richest vault of all sports brands.Ģ. Although the Herzogenaurach-based company in its present form goes back to 1949, the shoe factory of the Dassler brothers was founded in 1924. It isn’t the oldest sports brand on the planet, but no other has had such a profound impact for such a long time. Here are 9 reasons why adidas is better than Nike.ġ.
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Because the German sneaker giant with the Three Stripes has a deep history, amazing models in the archive and more stories to offer than just how to get your next Yeezy’s. You think the Swoosh rules the sneaker game? We’re not so sure. Read the story, then read the opposite perspective here. lightweight illustration shows – in the ultimate battle of the brands? 9 reasons why adidas is better than Nike. Why is one better than the other? Which one comes out on top – as our heavyweight vs. PHOTOS: See Ciara’s sleek style evolution.Never afraid to tackle the big issues, we dig into the sneaker game’s biggest rivalry: The Three Stripes VS. She’s also known to favor tall boots by Prada and Lesilla, and can often be seen in Converse sneakers while enjoying her days off. The singer’s shoe wardrobe often features daring, strappy styles, like the ones she wore on the carpet, with tall heels from well-known brands like Giuseppe Zanotti, Femme LA and Stuart Weitzman. The sneaker meets the standard with an aerodynamic shape and curvature with a flexible fit made to last against countless hours at the gym. The LITA by Ciara owner wore aviator sunglasses with blacked out lenses and styled her wild blond and brown curls down and parted in the middle, serving casual glamor.Īdding to the all-black ensemble, Ciara wore black and white Nikes in a chunky athletic style with white rubber soles and white laces made of a textured and shiny fabric. The set also came with black oversized sweats which Ciara wore with layered gold necklaces, bracelets, and a ring. The athleisure consisted of a long sleeve crew neck sweater in black with the Bryant-owned charity name on it in shiny black font.
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